Sunday, March 23, 2014

Shoesday Tuesday with Kaitlynn

Chic Academy was so happy when Kaitlynn showed in these awsome shoes to our meeting on Tuesday! Not only are they show stoppers... she can actually walk in them and works it! This girl killed it!! #ShoesdayTuesday CONFIDENCE♥♥ 






And the applause continues for being so dang daring!!

-Chic Academy

LETS ALL SMELL LIKE ALEX!

When asked about her favorite fragrances Alex shared her tastes to us! If your like me your rushing to Sephora right now to smell all three, because if Alex likes it..... it's gotta be good!

1.


Trying to collect tokyomilk fragrences~a brand I fell in love with when I was in coronado, California. it is a line of very odd and different fragrances. everything and nothing is #10 but I absolutely adore them all. very dark and daring perfumes.



2.


2-tocca fragrances!! these are the sweetest and most delicate little floral scents. like tokyomilk, they are a line of perfumes that come in alike bottles. my favorite one is Florence because it smells very vintage and like gardenia and jasmine- my favorite flowers (scent-wise)



3.


ngel is my ultimate favorite fragrance, what else can I say? I grew up with this scent and I will wear this scent until the day I die. it is so heavenly and perfect (comes in cologne and perfume!!!)


Enough said! The secrets are out... better get your sniffer ready.

Well while everyones talking about it... I guess I'll share my favorite too. I got Marc Jacobs Daisy for my birthday and I love it, it's so springy, fresh, floral and happy and I think the bottle is precious. It lifts my spirits every time I spray it on!

Whats your Signature Scent?

-Chic Academy

Wednesday, March 19, 2014

Shopping Guide sponsored by Choies.com!

Choies.com  is an amazing website that sells all the trending items directly from off the runway! There's several recognizable items from designers, I am so proud to say that I have had the opportunity to collaborate with the company and provide several outfit opportunities from Choies.com! Also, dont forget to join Choies.com and save 15%off your first order.

Stay Chic!
<3 Courtney


Choies Look #3

Denim Shirt: $21.59
http://www.choies.com/product/longline-oversize-denim-shirt

Geometric Skirt: $22.39
http://www.choies.com/product/black-culottes-with-asymetric-hem


Platform Shoes: $139.99
http://www.choies.com/product/leather-platform-zip-ankle-boots

Choies Look #2

Ruffle Tank Top: $16.19
http://www.choies.com/product/white-elastic-waist-crop-top-with-adjustable-spaghetti-strap

Boyfriend Jeans:$36.89
http://www.choies.com/product/denim-jeans-with-cut-out

Red Sneakers: $51.99
http://www.choies.com/product/warrior-high-top-plimsolls-in-red

Choies Look #1

 Floral Blazer: $31.57
http://www.choies.com/product/vintage-motor-floral-coat

Geometric Skirt: $22.39
http://www.choies.com/product/white-culottes-with-asymetric-hem

Studded Platforms: $88.22
http://www.choies.com/product/stud-platform-lace-up-ankle-boots






Sunday, March 16, 2014

HAUL/REVIEW: Spring Lipsticks!



Hi everyone! Spring time is approaching us very quickly so I decided to do a very quick review on my favorite colored lipsticks just for the Spring! I show 3 different brands of lipstick in this video including: NYX, Wet & Wild, and saving the best for last..Nicka K! All of these lipsticks are applied very creamy, and they all dry to a finished matte look throughout the day! I have noticed that NONE of these lipsticks fade, smudge, or even melt off my lips, their perfect for any special events that you want to have a flawless finish for! I hope this video helps all of my gorgeous fashionistas with picking your favorite lipsticks for the Spring! Until next time my beauties,

Courtney <3

Saturday, March 1, 2014

Have Strong & Healthy Nails after Acrylics!





Everyone always enjoys the feeling of a fresh new set of nails, but its always depressing whenever it's time to take those nails off! Our Vice President Courtney Harris, who is a licensed Nail Technician  and has great tips on how to maintain the care of your natural nails with or without acrylic on your nails!



Chic Academy Fashion Poll!

You asked for it and we have it! Catch upon on Chic Academy's votes on all the hottest beauty and fashion trends! We recently asked all of our lovely fashionistas in Chic Academy to vote for their favorite looks and this is what they came up with!

Lips VS. Red Lips
6%                     94% YES!





Straight Hair VS Curly Hair
     0%                  100% YES!




Wedges VS Stilettos 
40%             60% YES!


Skinny Brows  VS Bold Brows
21%                    79% YES!








Denim Jacket vs Leather Jacket 
25%                         75% YES!





Stripes VS Floral
16%           84% YES!







Clutch VS Satchel
14%          86% YES!












Thursday, February 13, 2014

FIDM DECA Fashion Forcast: Folkloric

Trending Fall 2014- Winter 2015:  Folkloric Fashion

Next year’s fall and winter trends are Rocker, Boudoir, Pro Sport, and Folkloric. I chose the Folkloric style for my looks. This concept applies to all levels of the fashion industry including couture, ready-to-wear, mass market, as well as street wear.


You might wonder what the “Folkloric” fashion trend actually is.....

Definition of Folkloric- Folklore consists of legends, music, and customs included in the traditions of a culture, subculture, or group.



I researched the predicted colors, trends, fabrics and styles that will be presented for attire in the upcoming Fall 2014- 2015 year. I used reliable fashion forecasting databases such as WGSN , Harpers Bazaar , Fashion Snoops , Panetone and Trend Hunter as well as searching through my favorite fashion blogs covering runway trends during fashion week.

Urban Outfitters and Free People especially are great examples of folkloric fashions. Check it out here and here !




As predicted and Interpered in Fashion the Folkloric trend consists of: bohemian style with tapestry and elaborate embroidery evoked by tradishional Eastern European cultures with patchwork, Enriched patterns and in sleek silhouettes, gilded sportswear and armor-like tailoring.

Back to school time an important shopping time for high school and college students alike. People want to reinvent their looks and start the year off right to make good impressions, feel good and be on trend with what’s happening in fashion. It’s a giant promotional period for stores and a significant part of the US retail Industry. The money made in this season is only surpassed in November- December months for the Holiday season!



The demographics of my target market include female students ranging in age from 15-22 who live on a lower to middle income range and attend high school or college. They are artistic hands on people with creative  and laid back jobs such as careers in the art, music, fashion or entertainment industry.




The Psychographics of my specific target customer consists of social, laid back, free spirited and trendy young adults interested in fashion, music and art. They spend their leisure time being creative, listening to Alternitive music or hinging out with friends and taking weekend road trips. They can be reached thru social media and blogs or promotional events such as trend campaigns or shopping events.



I went to a local donation only clothing sale and got everything I needed for my folkloric outfits. I spent $15 leaving me the remaining $5 in my budget for thread, zippers and notions. I love redoing clothing I get thrifting or at clothing sales! It cuts costs, its one of a kind and I love the hunt! Its the biggest thrill when you are find your diamond in the ruff or especially when you make upcycle something so dated or out of style and turn it into something you love!




I sketched out my designs then patterned and constructed my garments. I then styled the ensembles with coordinating accessories for my campaign to give buyer appeal to my intended audience.

Fashion Sketches by Alaina Aylward
These are the 5 outfits I created from my materials. All made on a $20 budget!!









I am so thankful DECA and FIDM provided me with this challenging opportunity.


Make sure you check out my video and comment on youtube here:

http://www.youtube.com/watch?v=bFnIwdV9qPE


- Chic Academy